
Chimney sweep Saara Mustakallio is active in the Pyhäjoki entrepreneurs’ association and in the Pohjois-Pohjanmaan Yrittäjät SME organization. Photos by Timo Heikkala
A modern chimney sweep, a paragon of an entrepreneur
Saara Mustakallio is a chimney sweep known by everyone in Pyhäjoki. Active in the local entrepreneur association, Mustakallio considers the Hanhikivi 1 project to have positive effects on the everyday life of local entrepreneurs.
Entrepreneur Saara Mustakallio, you are known in Pyhäjoki as Saara the Nuohooja (Chimney Sweep). How did you end up becoming a chimney sweep?
Eight years ago, I had just had my second child. One day, I was pushing the stroller in sleet and rain when the local chimney sweep was driving by in his van. I had previously worked as a construction painter, but now that I had a family, I wanted a job that would allow me to stay in Pyhäjoki.
On impulse, I flagged down the chimney sweep and asked the driver, whom I did not know, if he’d hire me. He did, and I completed the chimney sweep qualification on an apprenticeship contract. I started my own business as a sole proprietor in 2018.
You are active in the Pyhäjoki entrepreneurs’ association and in the Pohjois-Pohjanmaan Yrittäjät organization. How do you want to develop entrepreneurship in Pyhäjoki?
I grew up in Oulu but consider myself now a near-native Pyhäjoki resident. I know almost everyone I meet in the area. Pyhäjoki has become an important town for me and I want to develop entrepreneurship there.
In the spring, the Pohjois-Pohjanmaan Yrittäjät organization launched cooperation with the Pyhäjoki Upper Secondary School. We bring entrepreneurs closer to the young people so that they could see what entrepreneurs do and how they can sell their own competence as light entrepreneurs, for example. As entrepreneurs and as a region, we succeed best when we understand the importance of cooperation. You cannot and do not need to try to do everything yourself.
What do you, as an entrepreneur, think the Hanhikivi 1 project offers Pyhäjoki?
It is a good thing that the nuclear power plant is built here on the west coast. The Hanhikivi 1 project has made Pyhäjoki better known and given a boost to business life, although few local businesses were established expressly for the project.
“The Hanhikivi 1 project has made Pyhäjoki better known and given a boost to business life.”
In the long run, it is also good that new businesses are established, since we entrepreneurs would welcome long-term development and growth in Pyhäjoki. New permanent residents generate demand for services, such as restaurants, cafés and gyms. And better services make the area more attractive overall. I also applaud how Fennovoima has provided financial support to the enterprise culture of Pyhäjoki and to entrepreneurship workshops for young people.
What are you like as a chimney sweep?
My overall approach in all jobs is to do them well. Chimney sweeping is statutory, and all hearths that are used actively must be swept regularly. Two years ago, the earlier chimney sweep districts were discontinued, and now you can order the chimney sweep services from anyone. I know I have done a good job when a customer calls the following year and wants me to do the chimney sweeping for their house again.
Tell us something that we did not know about the chimney sweep vocation.
The image of a soot-covered chimney sweep is a thing of the past, when dust and ash from the flues settled on the floor and it took weeks to get everything cleaned up. Modern-day chimney sweeps use powerful vacuum cleaners up on the roof and when cleaning the firebox. After the visit of a good chimney sweep, the customer hardly notices they were ever there.

Encouragement and advice to young people
Entrepreneur Saara Mustakallio is actively involved in the activities of the Pohjois-Pohjanmaan Yrittäjät organization. Early in the fall, the management team of young entrepreneurs, or POPPIS, organized a working life event at the Pyhäjoki Upper Secondary School.
Students attended seven workshops to practice job interviews, prepare CVs, try out 4H entrepreneurship, generate business ideas and identify their own competence, for example.
“We actively promote the students’ opportunities to sell their competence as, for example, light entrepreneurs and, on the other hand, encourage the area’s businesses to recognize the range of competence that young people offer,” says Mustakallio.
Mustakallio is glad that many SMEs in Pyhäjoki and its vicinity participate in providing young people with advice. Another positive thing is that Fennovoima, a member of the Pohjois-Pohjanmaan Yrittäjät organization and the Pyhäjoki entrepreneurs’ association, and many other larger companies in the region provide financial support for entrepreneurship education.
“All support is important, not only because it makes the practical operations possible but also because the interest shown by young people in entrepreneurship education strengthens their confidence in working as entrepreneurs.”
Saara Mustakallio
- Saara Mustakallio established her own company as a sole proprietor in 2018. Her business offers two kinds of services: chimney sweeping under the business name Saara The Nuohooja (Saara The Chimney Sweep) and house painting services as Saara The Maalari (Saara The Painter).
- Chimney sweeping accounts for approximately 80 per cent of her company’s turnover. In addition to housepainting, Saara does masonry, ventilation work and other small construction jobs.
- She is also active in the Pyhäjoki entrepreneurs’ association and in the Pohjois-Pohjanmaan Yrittäjät organization. In addition, she is a member of the municipal council representing the Left Alliance Party and a member of the Pyhäjoki municipal board.
- The entrepreneur’s most important tool is her van, which transports the tools and also serves as an office.