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In the future, a large number of new investments will be made in northern Finland. Raahe and six other municipalities already form a commuting area for 56,000 people. Moving about in the area is effortless and fast, and housing is affordable. Photos by Toni Pallari

How can Pyhäjoki and the neighboring municipalities attract experts in large-scale projects?

Pyhäjoki, Raahe, Kalajoki, Merijärvi, Alavieska, Oulainen, and Siikajoki are preparing for the major investments in northern Finland. A shared website for the region will be opened late this year.

Project manager Tommi Sirviö, what is the Peili project all about?

Peili is a project to promote the availability of workforce in North Ostrobothnia. The project’s regional marketing team is developing a regional website, social media channels, and a brand, while the HR network supports the supply of competent workforce in the area.

In the future, a large number of new investments will be made in northern Finland. There is a risk that all the necessary experts cannot be found from the region or even from Finland. The project aims to facilitate moving into the region and the recruitment of employees.

What does the regional marketing entail?

The plan is to achieve more visibility for the region as a whole and the jobs there through a shared, multilingual website. It will make information more easily available: for example, all of the municipalities’ services and leisure opportunities can be found in one place in several languages. The website will also include links to the municipalities’ websites.

What do you know about the shared website so far?

The website and the related social media channels will be published at the end of 2021. They will equally showcase all of the seven municipalities and towns, supported by shared key messages and graphic design. Active jobseekers, in particular, are likely to know a great deal about businesses operating in the region, but they may not be aware of the varied leisure opportunities and good quality of life these municipalities have to offer.

To whom will the messages be targeted?

The website is meant for both families with children and single adults moving into the region. Many people from Generation Y, in particular, i.e. people who were born between 1980 and 1995, are in a phase of their life where moving is possible but they are still searching for a permanent home. Providing information to people already living in the region is also important.

Why should you move to the region?

The seven municipalities already form a commuting area for 56,000 people. Moving about in the area is effortless and fast, and housing is affordable. In addition, there are a variety of housing options. The municipalities and towns in the region also provide versatile services, an active cultural life, and a variety of hobbies and educational establishments.

Project Manager Tommi Sirviö is coordinating the Peili project.